THE PROBLEM
163 million ducks.
A growing industry.
No welfare standards.
Producing 163 million ducks per year, Vietnam is the second-largest producer of ducks in the world, after China. The industry continues to grow and shift towards more intensive production methods, giving rise to some serious welfare concerns.
The Unique Opportunity
Vietnam's rapidly expanding economy is driving an increase in meat consumption, leading to greater demand for duck products. The industry's current growth phase presents a unique and time-sensitive opportunity to positively influence its trajectory before poor-welfare practices become the norm.
Our Approach
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Close to 40% of ducks in Vietnam are raised for eggs, and raised mostly in traditional free-range systems. Such freedom is essential for animal welfare. However, the reality is that many such farms are managed poorly with lacking facilities, veterinary care and implementation of painful practices.
Through better management, traditional farming systems can be preserved while ensuring sufficient freedom, good disease management and animal welfare. We work with companies to make commitments and implement appropriate welfare standards to ensure ducks are raised humanely and safely.
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Globally, the cage-free movement is accelerating, with growing consumer awareness and investor pressure pushing companies to demonstrate higher animal welfare standards. In this landscape, commitment to cage-free duck production is a strategic advantage.
Vietnam's duck meat industry is intensifying, but caged systems are not yet widespread — and that represents a window of opportunity.
We work with companies to make cage-free commitments and implement practical welfare standards — helping them meet evolving consumer expectations while ensuring ducks are spared the pain of intensive confinement.
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Despite producing 163 million ducks every year, information about Vietnam’s duck industry is lacking. We study Vietnam's duck industry and market to identify welfare issues and opportunities for change. Our scoping report — the first of its kind on Vietnam's duck industry — sheds light on the industry structure and key welfare issues and provides stakeholders with actionable insights.
Read our research
Key Issues
From lack of bathing water to overcrowded transport, Vietnam's ducks face serious welfare challenges across the supply chain.
Want to explore how a welfare commitment can benefit your business?
Get in touch. No obligations.