About
Sentient Animals Vietnam is the first and only organisation dedicated to improving the lives of farmed ducks in Vietnam.
Incubated by Welfare Matters, a Singapore-based animal welfare organisation, we bridge international expertise with local knowledge to drive practical and meaningful change.
Who Are We?
Our mission is to improve duck welfare in Vietnam by equipping producers and companies with the knowledge and tools to implement more humane production methods. Our vision is a Vietnam where animal welfare is a shared value — across farms, businesses, and the wider society.
Our Mission & Vision
The Meaning Behind Our Name
Sentient
/sĕn′shənt, -shē-ənt, -tē-ənt/
adjective
able to feel, perceive, or experience subjectively.
Sentient beings can experience emotions like pleasure, happiness, pain, fear, and suffering. We humans have all felt these emotions and this capacity isn't limited to humans—we understand that our dogs and cats are also sentient. Like us, they should enjoy basic freedoms and be protected from unnecessary pain and suffering.
Many other animals, including those we raise for food, share this same capacity for feeling, yet their welfare is rarely considered in our production systems. This is why our name starts with ‘sentient’ — because recognising that animals can suffer is the first step towards treating them better.
“The question is not, Can they reason? nor, Can they talk? but, Can they suffer? ”
Jeremy Bentham
Our Team
Tra My Nguyen
Co-founder & Managing Director
Shreya Basu
Co-founder & Executive Director
Hang (Kate) Tran
Co-founder & Head of Industry Relations
Our Network
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